EE Reports 'Strong Demand' For 4G

EE - which owns the Orange and T Mobile brands - has said almost 320,000 customers have signed up for its 4G services.

It is the first time Britain's largest mobile network operator has given subscriber numbers since it launched its super-fast broadband service earlier than rivals.

The company used its existing airwaves to launch 4G in October last year - but competitors have to wait until later this year, following the auction of the UK's 4G spectrum.

EE - a joint-venture owned by France Telecom and Deutsche Telekom - said it was "firmly on track" to meet its target of more than one million 4G customers by the end of 2013.

It added that the super-fast broadband services had boosted the average amount each customer paid - by 2.2% in the first quarter of the year.

Chief financial offer, Neal Milsom, said the company was making "good progress" and the results were in-line with expectations

"We're announcing 318,000 4G customers after just five months of trading, strong postpaid net adds and continued growth in our underlying average revenue per user," he said.

"We expect to strengthen our industry leadership position in the year ahead as the 4G roll out continues and we introduce double-speed 4GEE."

Average speeds will climb to 20Mbps in ten UK cities by the end of June, the company said.

The existing 4G service already offers speeds around five times faster than 3G, meaning quicker downloads and internet browsing.

EE added that it was on track to expand its 4G coverage to cover 55% of the population by the end of June, and 70% by the end of the year.

The company, which now has around 27 million customers, was formed when Orange and T-Mobile joined forces in 2010.

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