The coldest March since 1962 stopped shoppers hunting down spring ranges, resulting in a 0.7% fall in overall retail sales.
The Office for National Statistics (ONS) figures said that left sales 0.5% lower on the year.
Despite the early Easter holiday, non-food sales tumbled by 4% in March and this was only partly offset by the biggest rise since March 2009 in non-store retailing, which includes online shopping.
The information suggests that consumers stayed away from stores and carried out only essential food shopping, preferring to stay indoors in the warm.
Other earnings reports - and those of individual retailers - have been mixed.
While the British Retail Consortium found 3.7% annual growth in the value of retail sales, the ONS measured it at just 0.1%.
Early on Thursday, Debenhams blamed snow in January for a 5.4% dip in profits in its first half.
Britain's second biggest department store group forecast a better second half of the year after making a pre-tax profit of £120.3m in the 26 weeks to March 2.
That was in line with guidance given in a March profit warning when the firm said snow in January had dented sales.
Chief executive Michael Sharp said: "We expect to make further progress in the second half, despite consumer sentiment remaining weak and challenging market conditions."
Many retailers have been finding trading tough as consumers, whose spending generates about two thirds of gross domestic product, continue to face a squeeze on incomes at a time of record household energy prices and other higher costs.
The soggy summer of 2012 followed by the cold winter also held back sales.
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