Briton Named New Chief Executive Of McDonald's

Written By Unknown on Kamis, 29 Januari 2015 | 16.01

A Briton has been named as the new chief executive of McDonald's, as the fast food chain tackles disappointing sales worldwide.

Steve Easterbrook will become the new president and CEO of the company in March. His predecessor, Don Thompson, had only held the position for two-and-a-half years.

Net income at McDonald's plummeted by 21% in the fourth quarter to $1.1bn (£726m), as customers shopped around for healthier, cheaper and more customisable alternatives.

Sky's Business Presenter, Ian King, said: "This is really quite noteworthy - as one thinks of McDonald's as being an all-American company.

"Mr Easterbook has been with McDonald's since 1993. He came to the attention of the US board after what he did running the UK business, which had been going through a really sticky time a decade ago."

The company's board of directors believe Mr Easterbrook can "effectively lead the company to improved financial and operational performance".

Last Friday, McDonald's announced drastic changes to its menu - with plans to offer custom-made Big Macs and allow diners to place orders on their mobile phones.

McDonald's is still smarting from a food safety scare in China, where it faced allegations of using contaminated beef and chicken in its products.

The chain is expecting weak sales for the first half of 2015, and also plans to open fewer restaurants in regions with the poorest growth.


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