Not Lovin' It: McDonald's Set For Menu Revamp

By Sky News US Team

We haven't been lovin' it - and now McDonald's is planning drastic changes to try and tempt back customers.

The fast food chain reported falling earnings and sales for a fourth consecutive month on Friday.

Its answer? Customised burgers and sandwiches, among other changes, to try and compete with rivals such as Chipotle and Subway.

There will be more local menu choices and customers could soon be able to order with mobile devices.

As well as changes to its menu, the chain plans to slow down new restaurant openings in some markets.

However, McDonald's expects sales to remain weak while it deals with the fallout from a food safety scandal in China, global economic uncertainty and shifting tastes.

CEO Don Thompson said: "January comparable sales are expected to be negative and results are expected to remain pressured, particularly in the first half of the year."

Fourth-quarter net income dropped 21% to $1.1bn (£732m), while revenue fell more than 7% to $6.57bn (£4.3bn).

Global sales at established restaurants were down 0.9%.

McDonald's has 36,000 restaurants worldwide. It will open 1,000 more this year - down from 1,300 in 2014.

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